Franchise
फ्रैंचाइज़िंग एक ऐसी व्यवस्था है जिसमें फ्रैंचाइज़र (एक पक्ष) फ्रैंचाइज़ी (दूसरा पक्ष) को कुछ अधिकार और अधिकार प्रदान करता है या लाइसेंस देता है।
फ्रैंचाइज़िंग व्यवसाय विस्तार के लिए एक प्रसिद्ध मार्केटिंग रणनीति है। फ्रेंचाइज़र और फ्रेंचाइजी के बीच एक अनुबंधात्मक समझौता होता है।
A franchise is a business whereby the owner licenses its operations—along with its products, branding, and knowledge—in exchange for a franchise fee. The franchisor is the business that grants licenses to franchisees. When a business wants to increase its market share or geographical reach at a low cost, it may franchise its product and brand name. A franchise is a joint venture between a franchisor and a franchisee. The franchisor is the original business. It sells the right to use its name and idea. The franchisee buys this right to sell the franchisor’s goods or services under an existing business model and trademark.
Franchises are an effective way for entrepreneurs to start a business, especially when entering a highly competitive industry such as fast food, or an industry that is established and requires time to develop its operating processes from scratch. One big advantage to purchasing a franchise is you have access to an established company’s brand name, management knowledge, processes and procedures, financial toolbox, and metrics. You won’t need to spend time and resources building them and getting your name and product out to customers.
The franchise business model has a storied history in the United States. The concept dates to the mid-19th century when two companies—the McCormick Harvesting Machine Company and the I.M. Singer Company—developed organizational, marketing, and distribution systems recognized as the forerunners to franchising. These novel business structures were developed in response to high-volume production and allowed McCormick and Singer to sell their reapers and sewing machines to an expanding domestic market.